To attract the best and brightest talent, you need all the tools you can use. And one useful tool is a company career site. There are many reasons why your company needs a career site, and here are a few of the crucial ones.
Make Your Company Researchable
One reason you need a career site is so that job seekers can find you. Not only that, they can get all the information they need to decide if applying is a right fit for them. In fact, studies regularly find that over 75 percent of job seekers conduct extensive research and consider your employment brand before they even apply to your positions.
It’s also true that over 75 percent would rather apply on a job site, rather than other means. This helps boost visibility, it maximizes your talent pool, and enhances your employee brand.
Finding the Right Candidates
Targeting the right candidates is as important as finding them in the first place. You must have an engaging site, which is especially true in such a competitive work market.
Finding Mobile Candidates
If you’re not available to mobile candidates, you’re missing out on a vast amount of potential candidates. According to IBM Analytics, over half of job seekers find potential jobs with their mobile devices – whether it’s a pad or smart phone.
Another reason to use this tool is that it ranks you higher in search results with Google. Getting higher rankings means more visibility for your brand. It also drives more traffic to your company and the sites you run.
It Enhances Return on Investment (ROI)
Having a career site is in the top three in the most effective sources of hiring. If you don’t have one, you’re losing out. Over time, career sites improve ROI, time to fill, and cost of hire. It makes good sense and helps out with your investments in hiring.
Why Your Company Needs a Career Site
These are just a few of the reasons why your company needs a career site. There are others too, but these are the crucial ones. If you don’t have a career site, make sure you have one as soon as possible to attract exceptional talent.
About Synergy
Synergy Solutions is an executive and search firm focused on roles within the technology sector. If you have questions regarding this article or would like to discuss strategy on open roles at your company, please contact us and someone will get back to you within the next 24 hours.