When it comes to hiring, the best ads are those that are approachable. And we all know the best ads, attract better potential candidates. But how do you do that? Here is more on making your employment ads approachable and perfected.
We all know you want to include the job description, and things like that. But what about making it stand out and be welcoming?
Who is Your Audience?
What kind of person do you want to hire? Is your office friendly and laid back? Or is it more conservative and traditional? What you’re looking for is how you focus your employment ad. For example, if you have a laid back setting at work, focus on that theme to attract those looking for that kind of work setting. If you’re more traditional, cater your ads to those candidates.
Another example is including things like benefits packages or perks. If your candidates value growth potential, because they’re starting out, those are the things you’ll want to highlight.
Fine Tune the Company’s Description
You want to make a good impression, and we’re sure you try to do that regardless. But fine tuning the company’s description can make a world of difference. Make a connection with the candidates. Don’t just do a laundry list of what you offer. Instead, make it flow. Have someone write it who knows how to connect with others.
For instance, use something like this:
Notice how this place creates a sense of what they expect, but in a way that is approachable. They also use words like, “What Can We Off You for All Your Hard Work.” Not only do they list the requirements and benefits, but they do it in a way that is friendly and approachable, instead of a boring list.
Descriptions of Your Benefits and Perks
Don’t just make a list. Instead, expand on each perk and benefit. Make it attractive to your potential candidates. How does your perks make the candidate’s life easier? What perks and benefits are unique to your company?
For example, if you provide daycare instead of simply stating that make it attractive like, “We care about our employee’s family life. Our company offers daycare, so you don’t have to worry, and can be closer to your child on a day-to-day basis.
Make the job look enjoyable, instead of a way to simply pay the rent.
Entice Your Candidates
Most of all, make sure your candidates feel that your place to work is a place they want to be.
About Synergy
Synergy Solutions is an executive and search firm focused on roles within the technology sector. If you have questions regarding this article or would like to discuss strategy on open roles at your company, please contact us and someone will get back to you within the next 24 hours.