A career page is something that tells your prospective clients about the company – and more. But, do you need one? Here is what a career page is and will answer the question, “Do you need a career page?”
What is a Career Page?
If you’re wondering do you need a career page, you need to know what it is. A career page is a place on your website showcasing job openings and more about your company. This is also called a career site, in some cases.
It doesn’t have to be complicated. You can use a hybrid web page, a microsite, or a single landing page to tell your prospective employees more.
What Does It Need?
There are four major components of a career page that speak to the employee. These include
- What employees should expect
- Why they want to work at your company
- Who you are as a company
- Your company values
Why a Careers Page is Crucial to Hiring
Now that you know what a careers page is, here are a few reasons why it’s imperative to companies.
Potential Employees Know What You’re About
Many employees go to the careers page first, and this lets them know most of what they need to make a decision whether or not to apply. As the first point of contact, the careers page is a one-stop place for them.
Web Traffic
We all love organic web traffic, and a careers page is an excellent way to tap into that. Search terms like “industry careers” or “company careers” allow you to use those keywords to gain more traffic and showcase your openings more widely.
Tracking Ability
Since your careers page is part of your company website, you are able to track how many visitors you have for that page. You can see helpful information such as engagement data, traffic volume, demographics, and locations. These are all helpful metrics to a company website.
Hiring Metrics
Speaking of metrics, your hiring metrics are more easily tracked with a careers page. Candidates can pre-screen themselves before applying, and this helps with time to hire and cost to hire.
Tell Your Company’s Story
Last but not least, you can tell your company’s story to the potential client. Showcase content that is engaging and attractive to the potential hire, and you’ll see a difference in what kind of employees who apply.
About Synergy
Synergy Solutions is an executive and search firm focused on roles within the technology sector. If you have questions regarding this article or would like to discuss strategy on open roles at your company, please contact us and someone will get back to you within the next 24 hours.