Most recently, the rate of unemployment has fallen. In fact, it’s now around 4 percent. What does this mean? It means that you need every tool within your power to attract high-quality employees, and employer branding is an integral part of that. Here’s more about employer branding and its importance.
What is Employer Branding?
Every company in the business has a crucial component, and that is its reputation. Without a solid and positive reputation, you won’t get the best of the best knocking at your door. This is where employer branding is important.
According to an article on Linkedin,
Employer branding, then, is simply how you market your company to desired job seekers. You can do this by showcasing your organization’s unique cultural differentiators, and then working to amplify them so you can position yourself as a top workplace.
What Are Some of the Results of Employer Branding?
Save Time
Time is important to everyone, especially a business. A strong employer brand not only creates awareness, but it drives the higher quality of job seekers to your company. In fact, it is shown that a positive reputation can increase the quality of job seekers by up to 50 percent.
Decreases Employee Turnover Rate
By sharing what your company is all about through employer branding, you decrease the rate of employee turnover. This is because the potential new hires are already aware of your company culture, and how they might fit in. Your brand allows them to decide if they want to go further in the hiring process, and weeds out some of those who would not be a good fit, and potentially leave the company shortly after being hired.
Increases Worker Engagement and Improves Company Culture
A compelling and authentic employer brand (EVP) not only helps with new hires but increases worker engagement and improves your company’s existing culture. It is important that your branding is honest. One that is less-than-honest defeats the purpose of the brand in the first place. This is because you’ll still have high turnover and while you may attract good job seekers, they won’t be a good fit if they were interested in a brand that is untrue.
Employer Branding and Its Importance
Spend time creating your employer brand, and be honest with the company culture, mission, and perks. By being honest you attract those that really want to work with what you are offering.
About Synergy
Synergy Solutions is an executive and search firm focused on roles within the technology sector. If you have questions regarding this article or would like to discuss strategy for open roles at your company, please contact us and someone will get back to you within the next 24 hours.
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