It makes sense that the main goal of any employment or recruiting ad is to get the best candidates. One way to ensure that is with the best SEO practices for hiring. Learn how to utilize search engine optimization (SEO) for the best results and the best candidates.
Using the Right Keywords
You might think using buzzwords will get you more hits, but most candidates search for specific titles. For example, entrepreneurial skills may seem like good keywords, but your perfect candidate is probably looking for something more like, “IT Department Manager.” You want keywords that are specific to who you need to hire.
Your Text
Your title is important, so make sure not to abbreviate anything. As far as your text body, make it around 500 words, after using optimized keywords, You can do this by using a keywords optimizer. Always be sure to include the title and location inside of the text body – this is imperative. This helps with SEO practices by using each in your title, your description, the URL, the meta title, and the meta description. Also, always use a call to action (CTA) like “call now to inquire” or “apply now.”
Social Media Sharing
Social media sharing is an excellent way to get the words out. Not only that, but search engines pick up on these postings, which helps your algorithm. The more it’s shared, the higher your search rankings for this posting.
Keep in mind to follow each social media platform’s rules for posting. One helpful tip is to make your social media posting entertaining. It makes it more likely to be shared, and catches interest from people. Another must is to use an entertaining photo. People react to visuals, and by using an entertaining text with a fun photo, you’re more likely to be seen and shared. This doesn’t mean to go completely off-script, but by combining what you’re looking for with a more viral approach, it’s a win-win situation.
Backlinks
Backlinks also help your algorithm. This is where you place your link on other sites to gain more exposure. It also maximizes your domain authority, which is very helpful with Google and showing you’re a trustworthy site.
More Places to Post
Other places to post include job boards, popular forums, and in a blog post on your site.
The Best SEO Practices for Hiring
Using SEO to your advantage helps you better locate competent talent.
About Synergy
Synergy Solutions is an executive and search firm focused on roles within the technology sector. If you have questions regarding this article or would like to discuss strategy on open roles at your company, please contact us and someone will get back to you within the next 24 hours.